If you have ever made a purchase on a website, chances are high you’ve used an online shopping cart system. Sometimes referred to as simple “cart” or “basket” on many websites, the online shopping cart system is an amazing tool that helps to simplify the purchasing experience for both the customer and the business.
How It Works
A shopping cart is used in e-commerce websites to facilitate online purchases. Customers can add items to their cart as they look through the online product catalog. Throughout the shopping experience, customers can review the items in their cart and add or remove those items as needed. Giving customers a visual example of a shopping cart that they would use in a brick-and-mortar store can give a feeling of confidence and security through the use of a familiar tool.
When the customer is ready to check out and make their final purchase, the online shopping cart system will calculate a sub-total for the order, give options for shipping and handling, total up those costs, add in any applicable taxes or fees and give a final total of all costs. The customer can review the entire process and make any necessary adjustments to their purchase before clicking on the final “purchase” button.
When you hire a professional company like Boston Website Designer to create an online shopping cart system for your business site, you enable your customers to purchase your products and services 24 hours a day, regardless of holidays or weekends. Not only will this increase your ability to sell, but it will also be a welcome feature to customers that are unable to do their shopping in-store during normal business hours.
Our experienced team of developers will create a streamlined shopping cart that will work seamlessly with your online business model. You can integrate various payment options into your cart system, such as PayPal, Google Checkout, Payment Express and other trusted processing sources. Your customers will be able to check out quickly using our user-friendly system, making it easy to sell your products and provide a pleasant customer service experience.
The online shopping cart system created by Boston Website Designer is very SEO-friendly, as it is designed using the best techniques and tools to help boost your rankings in the search engines. The program is also very friendly, giving businesses the option to integrate shipping rate calculators that use various shipping companies to give their customers the best-possible rates.
Is a Shopping Cart Right for Your Business?
Before you add an online shopping cart system to your website it is important to evaluate whether or not this type of solution is right for the type of business you will be doing online. Some businesses work better with this model than others. Consider factors such as the various products or services that you will be offering as well as the nature of your business model as a whole. Think about the entire shopping process to determine if a shopping cart will be an effective tool for your customers.
If you aren’t sure if an online shopping cart system is right for your business, be sure to consult with our experienced and knowledgeable staff of professionals at Boston Website Designer. Our team will do a complete evaluation of your current website, give you tips and ideas on how you can improve your web-based store, and will let you know if your business is a viable candidate for a shopping cart solution.
For a free consultation and evaluation of your website, call (508) 415-8648. Boston Website Designer has over 10 years of professional experience creating successful websites and online marketing strategies for businesses in the greater Boston, Massachusetts area.