Rather than get angry at the decision by Facebook to move to the “timeline” format, business owners should embrace the change and realize that they really will be better off for it. There are some fundamental differences in the structure and features available that will enable business owners to create a truly unique social media presence, which will ultimately help them to engage more customers and interact with them on their pages.
Whether you are using social media to communicate with local customers within the Boston, Massachusetts area or to promote your brand and products around the globe, once you gain a better understanding of how these features can be used to your advantage, the more you’ll be able to get out of it. This article will focus on the 5 main areas that every social media marketer and business owner should know about the new Facebook format.
#1 – More Visual Content
The first thing you notice when you look at a timeline page in Facebook is the large screen-wide image at the top of the page known as the cover photo. Marketers can utilize this spot in a number of ways to enhance, personalize and brand the new page – within reason. However, there are rules already restricting marketers from adding elements to the top image such as a call-to-action, contact information, pricing or anything else distracting. You can also add a profile photo, photo galleries with a built-in photo editor, videos and much more. Everything is now easier to upload, share and promote than ever before.
#2 – More Design Control
In addition to being able to add new types of visual content, you also have the ability to control how your content is arranged and viewed on the page. Photo galleries are automatically added to the first spot just under the cover photo, but you can choose up to 12 total apps to highlight here in any order you would like. Choose from videos, a map of your business location and much more. This gives you the opportunity to feature specific types of app-based content to make it easier for your customers to find it.
#3 – More Post Options
Gone are the days of structured posts, you can now adjust the width of individual posts simply by hovering over them or even hide them from your page altogether, using the pencil icon. Posts can be highlighted by using the star icon or pinned to the top of your page for up to 7 days. This helps you to keep control over the content available on your page, and keep promotions or important messages up at the top where they will be seen before any other postings.
#4 – More Personal Interaction
You can now enable users to send you direct messages in the admin control section of your page. This feature is an excellent customer service tool and is a great way to handle personal messages from fans or questions from potential customers. Some questions can be answered directly within your Facebook page, but some subjects might be too sensitive to post directly to your front page. Having the ability to answer customers through the Facebook account, but still in private, is a huge advantage.
#5 – More Milestones
At first glance, the milestones feature in the new Facebook format doesn’t seem like it has much to offer. However, when used properly, marketers can take advantage of this new tool to highlight various accomplishments within the business. Milestones, such as achieving a certain level of Facebook fans, product release dates, mergers, partnership deals and award wins can be highlighted here for your customers to see. It’s a great way of tooting your own horn without actually tooting your own horn.
Find new ways to reach out to your customers using social media networking tools and opportunities. For best results, hire a professional Boston Website Design company in your area that understands the specific needs of consumers in the greater Boston, Massachusetts area. Call 508-415-8648 for a free consultation.