Popularity and usage of the mobile Internet has grown by leaps and bounds, thanks in large part to smartphones, tablets and other top-selling mobile devices. Consumers are demanding more mobile access and options from their favorite businesses, products and brands. Boston Website Design will establish your business on the mobile web, allowing you to reach out and sell to your customers in a whole new way.
Mobile vs. Traditional Websites
Take a tour of some of the most popular businesses on the Internet today and you will see a variety of different approaches to mobile website design. Some companies simply create a smaller version of their primary website that will load faster and navigate easier than a traditional website. However, there are other areas of mobile design that must be considered in order to create an effective mobile design.
Navigation can be an issue for mobile users, so buttons and other click-able items must be re-tooled and designed for touchscreen and mobile scroll. Shorter URLs are desired over larger website addresses and it is important to choose a font type and size that will be easier to read on the smaller screen. These are just some of the elements that need to be considered when designing a site for mobile users.
Do You Have an App for That?
Everyone, it seems, is talking about apps these days. Apps are small, quick-loading programs that allow mobile users to interact with your brand. Some of the advantages to using apps within your mobile strategy include:
- Customers can post comments or ask questions quickly and easily.
- Registered users can enable one-touch purchasing.
- Real-time information regarding discounts or special offerings.
- New product or service release information can be easily featured.
- Customers can interact with customer service, check for shipping or delivery updates and much more.
The designers and developers at Boston Website Design have a lot of experience working with mobile website design and mobile business strategies. Give us a call at 508-415-8648 or use our online contact form and get a free consultation. We can give you more information about the unique ways that mobile development can enhance the way you do business right here in Boston – and beyond.